The Story of our Health Message

Mrs. Bloomer Given Publicity

Mrs. Bloomer at that time had no thought of permanently adopting the new style of dress, no thought that her action would create an excitement throughout the civilized world, or that her own name would be given to the costume. She always declared that such credit should have gone to Mrs. Miller. The public press spread the innovation far and wide as a spicy news item. Writing later an account of the event for the Chicago Tribune, Mrs. Bloomer commented thus upon the excitement it caused: SHM 114.4

“I stood amazed at the furor I had unwittingly caused. The New York Tribune contained the first notice I saw of my action. Other papers caught it up and handed it about. My exchanges all had something to say. Some praised and some blamed, some commended, and some ridiculed and condemned. ‘Bloomerism,’ ‘Bloomerites,’ and ‘Bloomers’ were the headings of many an article, item, and squib. ... SHM 114.5

“As soon as it became known that I was wearing the new dress, letters came pouring in upon me by hundreds from women all over the country, making inquiries about the dress and asking for patterns—showing how ready and anxious women were to throw off the burden of long, heavy skirts.”—Quoted by her husband, Dexter C. Bloomer, Life and Writings of Amelia Bloomer, 68. Boston: Arena Publishing Company, 1895. SHM 115.1

In June Mrs. Stanton, Mrs. Bloomer, and four or five other ladies appeared in the costume while attending a health convention at Dr. Jackson’s health institution, which was then at Glen Haven, New York. The new style of dress was placed on the agenda for discussion, and Dr. Harriet Austin, an associate physician at the institution, became a convert. She and Dr. Jackson were won as ardent and enthusiastic advocates of the reform. As editors of the Water Cure Journal and its successor, the Laws of Life, they were in a position to give wide publicity to it. For several years scarcely an edition of their journal failed to urge its adoption or to print testimonials from enthusiastic readers who had received health benefits from it. The style, however, was considerably modified by Miss Austin, and soon became generally known as the “American costume.” SHM 115.2

Praise and commendation on the one hand, and reproach and sarcasm on the other, were the lot of the dress reformers. This makes it possible for later commentators on the movement either to heap contumely upon it and to represent it as unpopular and ridiculous, or to commend it as meritorious and worthy of the praise which it received in many quarters. Dr. Jackson tells how its adoption by his wife, at a time when she had become a hopeless invalid, not only saved her life but restored her to health, and speaks thus of the severity of the criticism he received from some: SHM 115.3

“No one can tell what we all have suffered in public estimation for our conviction of the need of a change of a style in dress for our country women if they are to have health as a rule and sickness as an exceptional condition of life. I do believe that no representation of villainy supposed possible for a man to be capable of committing, and yet be luckily free from liability to be hung, has not been made against me, simply because I advocated a reform in dress of women and a vegetarian diet for invalids.”—Laws of Life, November, 1860. SHM 116.1